I suppose, but I think it's been one of those oddball accusations leveled at Logic, as if it wasn't making Apple money. It's simple really, Logic is sold at the typical upgrade price of any major DAW, so the only sale Apple makes of Logic that's bellow market value is the first sale.mikehalloran wrote:Absolutely. The purpose of GarageBand / Logic and all the other Apple apps is to sell Apple computers. Easy and inexpensive for the average user is the point.I'd have to say, though, Apple has done of good job of making Logic an easier (and less expensive) step for those who started with Garageband and want to do more. Still pretty buggy though.
Look at the top selling Apps in the App store. Logic is always in there, and besides Final Cut Pro is the most expensive app in the top ten. I think Apple realized with Logic and their branding that the fear that most companies have with lowering the price of software could be compensated for by the assumption made by people that since Apple owns Logic it will 'just work' on Apple computers.
If you look at the price of DAWs from around 2000 or so VS now they've all gone down a bit in price, (at that time Logic and DP were about $800 ) but MOTU, Steinberg etc. have to worry about one glaring problem if they decided tomorrow to drop their price to $199 intro to compete with Logic, they do not have the added bonus of people buying their DAW based on who owns it. They can't at all guarantee any doubling of migration towards their DAW based on a price drop, because that can be perceived as an act of desperation.
Basically Logic isn't sold as a loss leader they're making a ton of money off of the App itself, and it's branding allowed Apple to undersell DP, Cubase etc. That's the thing about software VS hardware, if you could guarantee an explosion of sales you can cut the price in half without any margin loss.