Lexicon announces Native Reverb plug!

[toodamnhip]

$1895 intro price... $395 by sometime next year. Lexicon will extract the big bucks up front, then go for market share once the blush is off the rose.

I think sometimes those high intro prices are for show-offs who have to have the latest and greatest.

I think digital watches, you know, the ones which cost 12 dollars now, they uses to go for 1000oo or more...

Let the blue bloods buy the 1900 version, and wait til it becomes a casio..at least price-wise.

Though the price is ridiculous, it is nice to see such a high profile piece of gear go native and shows the future, that being, a whole studio in one's watch.

However, before we get too excited, there is a terrible edge coming to this technical revolution which, though it may well elicite great debate from this forum and us writers, IS coming. It's the day when programmers will put the ability to write or a play a song into one's watch. One can then self-perform or write like any group one can imagine and thus, there may be a day when songwriters, musicians and producers are practically phased out..having been replaced by garage band-"think of it and it will play"- vers. 25

yes, there will still be original material, but it will be the creme de la creme and a huge mass of music just might disappear, killed off by the very same soft ware based concept that was supposed to help musicians...

Let the arguements begin, but they won;t do much good, it's coming...

it won't kill all new music or all composers, but it will make those of us who do it for a living a very rare breed indeed.

This is the classic scenario or 10,000 factory workers replaced by automation.
yes, it IS music, it IS harder to do than weld a bolt...but the "harder" won;t be a problem, with enough time, it will be easy...

[KEVORKIAN]

$1895 intro price... $395 by sometime next year. Lexicon will extract the big bucks up front, then go for market share once the blush is off the rose.

I think sometimes those high intro prices are for show-offs who have to have the latest and greatest.

I think digital watches, you know, the ones which cost 12 dollars now, they uses to go for 1000oo or more...

Let the blue bloods buy the 1900 version, and wait til it becomes a casio..at least price-wise.

Though the price is ridiculous, it is nice to see such a high profile piece of gear go native and shows the future, that being, a whole studio in one's watch.

However, before we get too excited, there is a terrible edge coming to this technical revolution which, though it may well elicite great debate from this forum and us writers, IS coming. It's the day when programmers will put the ability to write or a play a song into one's watch. One can then self-perform or write like any group one can imagine and thus, there may be a day when songwriters, musicians and producers are practically phased out..having been replaced by garage band-"think of it and it will play"- vers. 25

yes, there will still be original material, but it will be the creme de la creme and a huge mass of music just might disappear, killed off by the very same soft ware based concept that was supposed to help musicians...

Let the arguements begin, but they won;t do much good, it's coming...

it won't kill all new music or all composers, but it will make those of us who do it for a living a very rare breed indeed.

This is the classic scenario or 10,000 factory workers replaced by automation.
yes, it IS music, it IS harder to do than weld a bolt...but the "harder" won;t be a problem, with enough time, it will be easy...

I'm not really sure how an expensive plugin is going to take down the recording industry but to address the pricing part... the Lexicon Bundle is generally going for $1500, but can be found for a better price here: http://www.plugindiscounts.com/

What I realized when I downloaded the demo is that when they say it's a bundle, they mean it. It's 7 plugins and each plugin is really deep. Lexicon could have certainly sold them separately (and maybe someday they will).

After hearing them and doing some math, I realized that the bundle equates to a little less than $200 per plugin and I decided that this is a stellar deal for the quality of the bundle. I'm sure that many people will have a different opinion.

One thing I can say is that more than anything I can remember buying recently, the Lexicon software bundle really feels and behaves as if I added a PCM96 to my computer and that was enough for me to realize that the price was worth it.

[wurliuchi]

What I realized when I downloaded the demo is that when they say it's a bundle, they mean it. It's 7 plugins and each plugin is really deep. Lexicon could have certainly sold them separately (and maybe someday they will).

After hearing them and doing some math, I realized that the bundle equates to a little less than $200 per plugin and I decided that this is a stellar deal for the quality of the bundle. I'm sure that many people will have a different opinion.

One thing I can say is that more than anything I can remember buying recently, the Lexicon software bundle really feels and behaves as if I added a PCM96 to my computer and that was enough for me to realize that the price was worth it.

Where is the demo? I looked all over for it the other night and couldn't find it on the lexiconpro site, so that must mean it's sitting there in the most obvious place.

Thanks.

[toodamnhip]

An expensive program will indeed not be the cause of the recording industry's down fall.
But the ability to emulate the top of the heap in reverbs just reminded me that that will eventually turn to emulating music altogether,,,,

And this de-evolutionary process is already occurring if only in it's infant stage.

We have Melodyne in it's infancy, able to pull a note out of a polyphonic waveform...
Soon, we'll pull Paul McCartney out of the Beatles...

We have VI's getting better and better..Orchestras are definitely in the cross hairs of technology...

We have the best studio gear practically perfectly replicated...

We have rampant thievery online...

Look at the pieces of the puzzle..they are all there...

New music is always exciting and wanted,...TODAY.

But what of the day when music is every where, create-able by all at the touch of a button, with all previous musical material available at the touch of a button, re-combinable, customizable, stole or paid for for a few dollars...
Will "NEW" music be so valuable then?

I hope so...

I was inline at Fry's yesterday listening to a young dude lament how he couldn't buy a regular CD player anymore....

Music can;t even be sold alone nowadays...you need a video, a movie..yikes...

A friend of mine thinks it's all going back to live performance...CD's being worthless...yikes again

[fsheinfeld]

I think music made for utilitarian purposes (TV/film Scores, video games, commercials, etc.) will be replaced by software created scores at some point, but not just because technology gets better and better, but because producers (and audiences) care less and less about quality.

In other words: the moment composing music stops being an art is the moment we all lose our jobs...

[KEVORKIAN]

Where is the demo? I looked all over for it the other night and couldn't find it on the lexiconpro site, so that must mean it's sitting there in the most obvious place.

Thanks.

Apparently you get the demo ilok auth through dealers. I got mine through the vendor that I posted above.

[KEVORKIAN]

An expensive program will indeed not be the cause of the recording industry's down fall.
But the ability to emulate the top of the heap in reverbs just reminded me that that will eventually turn to emulating music altogether,,,,

And this de-evolutionary process is already occurring if only in it's infant stage.

Lexicon is a vendor of digital reverbs. Their hardware boxes basically just run special algorithms. Modern computers are overqualified to run those algorithms so this is an evolutionary process not a de-evolutionary process... There is "power to the people" in this. I just picked up a PCM96 that as many instances as I can manage for half the cost. Where is the bad? (besides needing to rob a bank to afford all this )

We have Melodyne in it's infancy, able to pull a note out of a polyphonic waveform...
Soon, we'll pull Paul McCartney out of the Beatles...

We have VI's getting better and better..Orchestras are definitely in the cross hairs of technology...

We have the best studio gear practically perfectly replicated...

We have rampant thievery online...

Look at the pieces of the puzzle..they are all there...

New music is always exciting and wanted,...TODAY.

But what of the day when music is every where, create-able by all at the touch of a button, with all previous musical material available at the touch of a button, re-combinable, customizable, stole or paid for for a few dollars...
Will "NEW" music be so valuable then?

I hope so...

They booed Dylan for playing an electric guitar at one point too... Things change. The tools change with and for them.

The real line that is being blurred is that technicians are increasingly becoming artists as well... The days of the knob-turning studio engineer may be numbered but the day of the new-media artist has only just begun. There is no reason to actively lament this change. We are on a DP forum after all... We each have a recording studio in a box, in front of us... Things change and thank heavens for that.

Music is an art but it's more directly it's a form of communication. I don't believe that people want to hear push-button music any time soon, but the instruments are changing forms right now. Dylan picked up an electric, and the next revolution may indeed involve some Paul McCartney extracted Melodyne... If it sounds good, it is good.

[wurliuchi]

Where is the demo? I looked all over for it the other night and couldn't find it on the lexiconpro site, so that must mean it's sitting there in the most obvious place.

Thanks.

Apparently you get the demo ilok auth through dealers. I got mine through the vendor that I posted above.

Okay, thanks. I'll get a hold of my dealer then.

[toodamnhip]

An expensive program will indeed not be the cause of the recording industry's down fall.
But the ability to emulate the top of the heap in reverbs just reminded me that that will eventually turn to emulating music altogether,,,,

And this de-evolutionary process is already occurring if only in it's infant stage.

Lexicon is a vendor of digital reverbs. Their hardware boxes basically just run special algorithms. Modern computers are overqualified to run those algorithms so this is an evolutionary process not a de-evolutionary process... There is "power to the people" in this. I just picked up a PCM96 that as many instances as I can manage for half the cost. Where is the bad? (besides needing to rob a bank to afford all this )

ANd the fact that you can get a 14,000 Lexicon verb, actually, more because you have to consider the separate costs of ALL the reverbs included, shows how much technology is taking out of Lexicon's pocket.
Instead of making 24000 for all those verbs, they make 1900.

This will be the same for musicians and writers..

The technology will get so good, so ubiquitous, it will drive the price of music down in the same ratio as that.
What does 25000 down to 1900 come out to?

[KEVORKIAN]

ANd the fact that you can get a 14,000 Lexicon verb, actually, more because you have to consider the separate costs of ALL the reverbs included, shows how much technology is taking out of Lexicon's pocket.
Instead of making 24000 for all those verbs, they make 1900.

This will be the same for musicians and writers..

The technology will get so good, so ubiquitous, it will drive the price of music down in the same ration as that.
What does 25000 down to 1900 come out to?

These plugins are actually modeled after the current PCM96 not the 960. The PCM96 generally retails for a more reachable $2700 to $3000.

I don't think that Lex is in a hurry to give away the 960 for so little, however there is another company that is attempting a plugin based off of the 960 so we'll see.

All that said, you can get the 960 impulses in Altiverb for $600 so this ship started sailing years ago.

[toodamnhip]

By the way,
I am not BLAMING Dilan for electric guitar, in other words...

I do not blame software artisans for doing what they do...

They ar surviving, flourishing, prospering..good for them!!

I am just making a prediction.

Acoustic Folk music did pretty much DIE after Dilan went electric...

Composed music will die too IF all previous music and untold permutations become available in one's pocket.

It is a big IF I know..
but i see it happening..
Consumers don;t think much, they like what they like and love convenience.

People actually ASK ME for MP3s in a way that shows they think it is HIGHER quality...

The consumer doesn;t know what he loses at times...only us professionals understand. Deluge a consumer with enough Garage Band 25, auto-mode, get him to like it, and he will forget all else.

So lets see what happens when we put all music ever created. ALL music, in one's wristwatch for immediate manipulation and listening.

Tweek a knob, combine Dilan with Nirvana, speed it up, add HUGE air guitar, two parts suger, one part Robert Plant circa 1969 when he could still sing. Double the kick volume..yes!! Perfect!! Save! Now have computer search it's genius menu for more of the same....

What? what's this? A musician? He wants how much for a cd? LOL...No thanks..I have music already...

That could be the future. And that is way different than Dilan playing an electric guitar.

[frankymax]

OK, let's try to get back on topic... I had a bit of a dilemma with the Lex plug in last night- I set up three auxes with instances of the Lex plug- one for a short reverb, one for a medium and one for a long. As I played a string patch through the first two, the sound was pure lush goodness. I then bussed the same patch into the long reverb and as soon as I did it went crazy with the loudest distorted feedback I've ever heard! I thought I had blown up my audio interface! I'm certain it wasn't a bussing problem as I immediately changed the plug from the Lex to Altiverb and all was well. I went back and tried the Lex and the same result of horrendous loud overload. Now, I did see on another thread in another forum that one of the developers of the plug-in said that there were two bugs they were working on to be included in a fix in January- one was clicking noise in the concert hall program and another was distortion when using lots of VI CPU. Now I was using 12 instances of Kontakt in Bidule at the time this happened, so that could be it. I need to do some other tests to see if this bug re-appears but be forewarned about really loud distortion if using lots of VI's.
Let's save the "music-as-we-know-it-is-done-for" for the MOTU Gripes page, please!

[newrigel]

OK, let's try to get back on topic... I had a bit of a dilemma with the Lex plug in last night- I set up three auxes with instances of the Lex plug- one for a short reverb, one for a medium and one for a long. As I played a string patch through the first two, the sound was pure lush goodness. I then bussed the same patch into the long reverb and as soon as I did it went crazy with the loudest distorted feedback I've ever heard! I thought I had blown up my audio interface! I'm certain it wasn't a bussing problem as I immediately changed the plug from the Lex to Altiverb and all was well. I went back and tried the Lex and the same result of horrendous loud overload. Now, I did see on another thread in another forum that one of the developers of the plug-in said that there were two bugs they were working on to be included in a fix in January- one was clicking noise in the concert hall program and another was distortion when using lots of VI CPU. Now I was using 12 instances of Kontakt in Bidule at the time this happened, so that could be it. I need to do some other tests to see if this bug re-appears but be forewarned about really loud distortion if using lots of VI's.
Let's save the "music-as-we-know-it-is-done-for" for the MOTU Gripes page, please!

Ahhh... the cutting edge baby!

[wurliuchi]

OK, let's try to get back on topic... I had a bit of a dilemma with the Lex plug in last night- I set up three auxes with instances of the Lex plug- one for a short reverb, one for a medium and one for a long. As I played a string patch through the first two, the sound was pure lush goodness. I then bussed the same patch into the long reverb and as soon as I did it went crazy with the loudest distorted feedback I've ever heard! I thought I had blown up my audio interface! I'm certain it wasn't a bussing problem as I immediately changed the plug from the Lex to Altiverb and all was well. I went back and tried the Lex and the same result of horrendous loud overload. Now, I did see on another thread in another forum that one of the developers of the plug-in said that there were two bugs they were working on to be included in a fix in January- one was clicking noise in the concert hall program and another was distortion when using lots of VI CPU. Now I was using 12 instances of Kontakt in Bidule at the time this happened, so that could be it. I need to do some other tests to see if this bug re-appears but be forewarned about really loud distortion if using lots of VI's.
Let's save the "music-as-we-know-it-is-done-for" for the MOTU Gripes page, please!

You probably already have, Frank, but make sure you report that problem to Lexicon because it sure sounds different than the two other bugs you described.

[frankymax]

you're right Wurli- I just bopped over to the Lexicon website an wrote up a report and submitted it- tahnks for reminding me!