Jim wrote:Sadly, I think DP is doomed. Doomed, I tells ya. MOTU can't compete with Apple on price. The only way they can compete is on features and stability. Not having the inside skinny on OS development is going to make it difficult for MOTU to stabilize their products quicker than Apple can... but not impossible. They just have to be smarter at it.
That's how Avid competes with Apple in the NLE and DAW market. Avid innovates, and Apple copies, coming up with inferior, yet predatory priced offerings that appeal to new markets.
This Apogee/Apple alliance has something to it, though. Maybe MOTU needs to team up with SSL or some other hardware heavyweight and introduce an exclusive partnership. Or maybe MOTU should buy out Black Lion and mod all their hardware so that it competes with the big boys. Or, maybe MOTU could sell out to Avid, and turn DP into ProTools/DP Native, and expand their DAW line to the low end, like they did with the Avid Liquid NLE.
If you look a the history of competition between DAW and NLE developers, it's been a litany of tit for tat feature additions. They put in user interface options... we put in interface options, and so on. The sure way to lag behind is to be lazy and complacent.
And unfortunately, the best way to broaden market appeal is to dumb the thing down... which is the very thing that will alienate pro users.
I dunno... just throwing out ideas. But, they've got to be feeling the heat. This situation requires a paradigm shift, IMO.
Edited to add: Don't get me wrong, I'm loyal to DP. I'm not planning on buying Logic unless/until DP goes the way of the Dodo, and there's no alternative. DP does everything I need to do, and it does it to my satisfaction. Likewise, I'm not planning on upgrading to Final Cut Studio 2 either (unless the only way to use V3HD or AJA IOHD, etc. is with FCP). My Avid and Adobe apps do everything I need, and are faster, easier, better, more professional...
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Jim, my copy of Logic Studio arrives today unles FedEx gets lazy. So I'll soon have a more informed opinion on all this, but at this time I've been through the roller coaster ride at least once, only to learn that like most roller coasters, it arrive back where it started. I think Apple created an amazing ride, but ultimately the value just does not trounce DP the way people initially think it does. Sure, everyone's going to buy Logic Studio, especially Garageband adolescents looking for that next stage of a musical life. But for the past 5 years, they've been doing that anyway. That's really nothing new; it's just a price break for them. Everyone else is going to buy Logic just for the bargain-thrill. That includes me. Once they work in Logic for a while, people are going to find things to like, but they're also going to be maddeningly frustrated by the features they miss in DP. First-time DAW owners will eventually want to see what else is out there. I think DP will still have its niche market.
Next, consider that DP already sells for the same price is Logic Studio. All MOTU really needs to do is to come up with some value enhancers. First, they need real killer plugins that compliment its Masterworks EQ. Nothing in Logic compares with MW EQ. MOTU will come up with the plugins it needs to sweeten the deal. MachFive2 contains some great internal plugins, and lots of them, already optimized for MAS. If they can move those into DP, with nice interfaces, then DP will be equal to, if not superior to Logic.
That leaves instruments. MOTU could bundle a slightly stripped down version of MSI, Ethno, MX4, and/or MachFive2. Or they could bundle the full version of at least one of them. That would make DP one of the most formidable packages out there.
Oh, and not to forget: MOTU could probably win this battle with just these additions: consistency, stability and speed. If there were no broken features, if the app normally ran without any crashes, and if it ran in the ballpark of Logic's speed, then the race would be theirs.
Maybe they'll come up with something entirely new and different. But one thing we know: MOTU's been facing a predatory field of competitors for 25 years, and it is the only original Mac developer left standing. They've been dodging bullets the entire time, and I have no doubt that they will dodge this one, too. They're still here for one reason: they're great at what they do.
Shooshie