NAMM

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Timeline
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NAMM

Post by Timeline »

I've been around a long time but I have recently found after buying tons of digital gear from various companies the tickets for the show are not available yet for notoriety it's a different game. S c r e w NAMM!
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Re: NAMM

Post by Gravity Jim »

NAMM stands for National Association of Musical Manufacturers. It's a trade show for companies who make gear to show off and make deals with the retailers who sell gear, not a playground for end users. If you don't make gear or sell gear, you're just in the way, and at the association's request most companies are now restricting the number of passes they hand out to rubberneckers.

In short, NAMM wishes all you guys who don't have any business in the hall would say "Screw NAMM!" and stay home. I've only been to a couple shows, always as a reporter for the MI press. I can't imagine why anyone would want to go recreationally.
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Re: NAMM

Post by James Steele »

Timeline wrote:I've been around a long time but I have recently found after buying tons of digital gear from various companies the tickets for the show are not available yet for notoriety it's a different game. S c r e w NAMM!
What do you mean "notoriety?" A lot of it is "who you know." It's not open to the general public, although I think one day out of the four they might make it open to general public? Not sure. The reason some people might want to go who aren't directly buying and selling is to get a look an in-person look at new gear coming to market. Passes aren't impossible to get. If you have a good relationship with a particular manufacturer they can sometimes hook you up with a visitor badge, etc. But what Jim said later is pretty much spot on: they are there to do business and looky-loo's can be an impediment to that.

I remember many years ago, it got so out of hand with non-industry people at the show that big name musicians started refusing to go because it was becoming a mob/groupie scene and NAMM had to clamp down on it. They started checking badges against picture ID because a common ploy would be to get inside the show, give your badge to someone who would take it outside the show and give it to another friend who would then wear your badge and walk in and then repeat.

There's a reason they make it difficult to get in to the show. It's a trade show and most of them are like that.
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Re: NAMM

Post by frankf »

NAMM, and AES by the way, are expanding their education component with seminars, panels that are often not directly connected to manufacturers. See Tek Tracks on the NAMM site. It's a trade show of course, and business is the main focus, but there's a lot to learn by attending. Full disclosure, I'm doing a couple of seminars and sitting on a panel in January.
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Re: NAMM

Post by Gravity Jim »

Even those educational seminars are intended for retailers. The NAMM show had turned into a riot of musicians doing the hang, and they've really turned the screws on that in the past few years.
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Re: NAMM

Post by Timeline »

Retailer Shmetailers. The one time I went major artists were everywhere and I never said this was recreational. I saw BTW many NON store owners when I went last time. How did they get in????
I'm looking to buy new VI's and several of them. Many new products are not clearly listed at Vintage Pro, Sweetwater or any GC locations. Direct with MFG's and demos are a good thing. This was my plan and a reasonable one to learn about the new products and buy them there with the discounts they offer as show specials. I stand by my statement!
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Re: NAMM

Post by bayswater »

I can understand why NAMM would want to restrict attendance to retailer and manufacturers. It's a pretty common format for trade shows. But passes don't seem that difficult to find. I've been offered a pass for a few shows, and never asked for one.
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Re: NAMM

Post by mikehalloran »

Timeline wrote:Retailer Shmetailers. The one time I went major artists were everywhere and I never said this was recreational. I saw BTW many NON store owners when I went last time. How did they get in????
I'm looking to buy new VI's and several of them. Many new products are not clearly listed at Vintage Pro, Sweetwater or any GC locations. Direct with MFG's and demos are a good thing. This was my plan and a reasonable one to learn about the new products and buy them there with the discounts they offer as show specials. I stand by my statement!
If you are not a member, you aren't supposed to be able to buy anything except food at the concessions.

I don't know if I will go this year. I may have to but am trying to get out of it.
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Re: NAMM

Post by Timeline »

Hey MikeH. Do you remember software made by Steinberg for the G5 era called Hypersonic? It was a kitchen sync of synth based sounds. Vey popular and quite useful. The coders got into an argument with Steinberg and pulled there license so it died.

I'm looking for another one similar and better than that sonically for tone on some of my productions. Also looking for a sample based VI that actually has actual 24/96 minimum recorded samples and allot of them w/different instruments to replace Kontakt again.

My plan was to spend a couple of days at NAMM and try and find the original coders for Hypersonic and see what they are up to today and find the cool new stuff. I have called a few of my suppliers and the response to get tickets has been imposibly hard to come by this year.

Anyway Mike, thanks
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Re: NAMM

Post by mhschmieder »

Yeah, it's the oldest ongoing trade show around, from what I gather (some others are older but may have halted and restarted a few times). My understanding is that the main intent -- which they try to enforce with varying degrees of success from one year to the next -- is to provide a place where retailers but especially educators can come to make bulk buying decisions so they can plan budgets for warehousing and for school year supplies etc.

I don't know when the G.A.S. aspect of consumers began to creep in, but they do make an effort to minimize that or to keep it from becoming the dominant driving force. That's why it's hard to get in.

I skipped a few years, then had an unpleasant time a few years ago when I went again after a gap. It had just gotten too noisy and crowded, but I've heard there was a "correctional" the following year and also that they are being more rigorous about enforcing SPL rules, but of course the overall white noise is almost unbearable even upstairs in the acoustic guitar and piano rooms, before the main exhibition hall has even opened!

The last time I went, it was as a musician "special guest", as I had agreed to endorse a particular item. Normally I have gone with a standard pass from a corporate partner (not an exhibitor) as my own company uses up its passes on the marketing department. :-)

I didn't think I was going to go this time, but just found out tonight that my software is up for a TEC Award, so I may end up going after all (and at least feel now more like the sacrifices I've made the past few years have been worth it). I'm deliberately mentioning this as a footnote in this general NAMM topic as I wouldn't feel right in tooting my own horn with a dedicated topic. :oops:
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