Cubase won the NAMM 2015 TEC award.....

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Gravity Jim
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Re: Cubase won the NAMM 2015 TEC award.....

Post by Gravity Jim »

MIDI Life Crisis wrote:Editors sometimes have their heads up the advertisers butts.
Exactly. We weren't going to slag a Roland product even if it was bad. The market took care of that one.
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Re: Cubase won the NAMM 2015 TEC award.....

Post by Bowman »

Shooshie wrote:I used to write for magazines, too. Press releases, Interviews, advertising. I was a performing arts agent, too. Often I had no control over how my work was being used to promote mediocrity, or even evil.
Back in the 70s, my New York manager used to subtly alter reviews of my concerts to make them somewhat more favourable than they actually had been. After a few tweaks, quotes that weren’t actually quotes started to make their way around the musical world. Useful for selling concerts, but very close to fraudulent.

Like our friend Shooshie, eventually I quit that world. Not just for that, but it was one of the reasons I left. I have been suspicious of advertising ever since.

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Shooshie
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Re: Cubase won the NAMM 2015 TEC award.....

Post by Shooshie »

Bowman wrote:Back in the 70s, my New York manager used to subtly alter reviews of my concerts to make them somewhat more favourable than they actually had been. After a few tweaks, quotes that weren’t actually quotes started to make their way around the musical world. Useful for selling concerts, but very close to fraudulent.
Haha! I know the drill. The review says "after a fabulous warm-up exercise, the soloist came out on stage. Everything went downhill from there. —New York Times"

The manager/agent then prints a thousand fliers with the quote: "'FABULOUS' — NEW YORK TIMES" Technically it's a legitimate quote!
:rofl:

Unfortunately, it has the effect of making you never trust quotes again, since probably 90% of those quotes on promotional materials were arrived at in the same manner. After my years of experience in that industry, I began noticing that the best reviewers were careful not to give away "free quotes" without deliberately intending to.

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Re: Cubase won the NAMM 2015 TEC award.....

Post by mhschmieder »

Cubase 9 is out now, and has a rather weird set of "enhancements" that I can't figure out the use for. Maybe the're for loop-based people.

http://www.kvraudio.com/news/steinberg- ... ware-35610

Cubase 8.5 was a big step forward, and has some interesting and unique features. Maybe Steinberg does the important stuff in the .5 releases?

At any rate, I doubt Cubase 9 has anything going for it that would put it up for a TEC award next month. :-) Maybe DP9 still has a chance for that award...

It's kind of laughable that one of the big talking points for Cubase 9 is that it now supports a minor level of customization for having another workflow window below the main one -- still not even close to the amazing flexibility of having stacked main panes in DP along with left and right sidebars of your choosing.
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Robert Randolph
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Re: Cubase won the NAMM 2015 TEC award.....

Post by Robert Randolph »

mhschmieder wrote:Cubase 9 is out now, and has a rather weird set of "enhancements" that I can't figure out the use for. Maybe the're for loop-based people.

http://www.kvraudio.com/news/steinberg- ... ware-35610

Cubase 8.5 was a big step forward, and has some interesting and unique features. Maybe Steinberg does the important stuff in the .5 releases?

At any rate, I doubt Cubase 9 has anything going for it that would put it up for a TEC award next month. :-) Maybe DP9 still has a chance for that award...

It's kind of laughable that one of the big talking points for Cubase 9 is that it now supports a minor level of customization for having another workflow window below the main one -- still not even close to the amazing flexibility of having stacked main panes in DP along with left and right sidebars of your choosing.
Seems that most of the Cubase folks think the update is pretty trashy too.

At least it has mixer undo, which is a feature DP definitely needs. I'd pay $99 right now for that, no questions asked.
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Re: Cubase won the NAMM 2015 TEC award.....

Post by mhschmieder »

Oh, I didn't notice Mixer Undo, which is my most-needed feature in DP, considering how often a slip happens and I can't get back to the magic balance. :-)
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Re: Cubase won the NAMM 2015 TEC award.....

Post by buzzsmith »

mhschmieder wrote:Oh, I didn't notice Mixer Undo, which is my most-needed feature in DP, considering how often a slip happens and I can't get back to the magic balance. :-)
That would be very nice!

I would probably use that daily...maybe hourly!

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Michael Canavan
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Re: Cubase won the NAMM 2015 TEC award.....

Post by Michael Canavan »

As is customary round these parts here's the current workaround, before deciding I need to do anything drastic to a mix that's almost there, I save it with Mix Takes. :)
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Re: Cubase won the NAMM 2015 TEC award.....

Post by mhschmieder »

Michael, yeah, I remember you or someone else mentioning that workaround earlier, and it is on my crib sheet for my next "serious" mixing session in a week or two (maybe even this weekend) -- I've mostly been composing/recording/arranging and doing "quick/dirty" mixes of eight albums worth of material, this past year to year and a half. :-)
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